Chris and I engaged in a lively discussion via Skype this morning regarding the merits of Rushmore Drive, a new search engine targeted to African-Americans. I heard about it from SheGeeks, who stated quite clearly how she feels about the service. Especially after hearing Rushmore Drive [...]
Continue Reading →It’s time for another look at the womenfolk and what makes them tick, technologically speaking. We return to this topic often on The Guidewire, most recently when Ask.com decided to paint their search engine pink and call it targeted. Women are a lucrative yet elusive demographic [...]
Continue Reading →The news from Ask.com today has shocked many. Conceding the broad search space to Google, Ask is narrowing its focus to married women in the flyover states (my wording), who “need help managing their lives.” The new search site will “concentrate on finding answers to basic questions about recipes, hobbies, children’s homework, [...]
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