Posts Tagged ‘social networking’

All posts tagged social networking.

Posted: by carlacthompson on March 25th, 2008 | 5 Comments »

Categorized: Observations, Outside the Valley

Every industry has a certain level of insularity. It’s human nature to want to be part of the in crowd and knowing the buzzwords and inner workings of a sector carries cache. The emerging tech industry, though, takes insularity to a whole other level. It’s easy to get caught up in the morass of social services and tools; a day spent immersed in tweets and status updates, FriendFeed links and Seesmic videos can easily cloud one’s mind. Spend enough time in here and you find yourself wondering why the gas company doesn’t just send your bills via Twitter. (On second thought, that’s a hell of an idea…) So it’s always a pleasant surprise to talk to my stay-at-home-mom friends, the ones I dragged kicking and screaming to Facebook. They give me a much needed reality check as to what’s going on in the real world.

I had one of those conversations this morning with my friend Polly, who is marginally tech-savvy, mainly because she’s too busy raising three boys to be otherwise. We talked about several tech-related issues, some of which I’ll post about in the coming days. But perhaps the most interesting talk concerned Facebook, in which she bemoaned the hesitance of some of our friends to join the site. Read the rest of this entry »

Posted: by chrisshipley on March 3rd, 2008 | No Comments »

Categorized: Events

Disclaimer: I am chair of the Board of Directors of the Forum for Women Entrepreneurs and Executives. The following event is organized by FWE&E, although I’ve not been actively involved with its planning.

Later this month, the Forum for Women Entrepreneurs and Executives, the Bay Area’s most active forum for women in leadership roles, will host the half-day conference “Business Applications of Social Networking.” The event will be held Tuesday, March 25th at the Computer History Museum and is being underwritten by Google.

Unlike other events on the topic are designed for social media insiders or that serve as an arena for platform wars, this event is designed to help business leaders better understand and extract value from social networks. This time-efficient conference isn’t about platform or profiles; it’s about leveraging social media and networking tools for your business. Speakers include:

If you’ve wondered how to make Facebook, LinkedIn, Ning, or any of the dozens of social networking tools more pertinent to your business, I recommend you register for and attend this practical, time-efficient conference. Early registration discounts expire March 7.

Posted: by carlacthompson on January 30th, 2008 | No Comments »

Categorized: Uncategorized

I saw a great post this morning from Kristen Nicole at Mashable. She covered several of her favorite companies here at DEMO, including good2gether, Redux, and Huddle. What got me thinking though, was a point in her intro.

I thought perhaps I’d be able to organize this roundup by grouping the type of company. However, each of these companies is so different, that such organization turned out to be quite impossible. This observation can be applied to more than just this handful of companies I’m covering in this post, which speaks to the deeper integration and cultivating of niche capabilities that is a product of our current application economy.

It’s a point that merits further consideration: the tech economy, once easily classifiable into broad strokes – enterprise, consumer, software, hardware – has transmuted into a rich landscape of niches. Even a newer label like ‘social Web’ no longer fits; one has to append it with ‘shopping,’ ‘graph,’ ‘storytelling,’ etc etc.

It’s the natural evolution of tech cycles and sure to be repeated many more times down the road. One big revolution hits the tech sector – the Internet, mobility, Web 2.0 – and a thousand (or more) companies follow in its wake, attempting their own spin on the same story. Once the dust settles, interesting little ideas begin to pop up; innovative angles on the original big concept that remind us of just how much ingenuity exists in the tech world.

As Kristen notes, this is readily apparent at DEMO this week. Now that every possible niche social network has been created, it’s time to play around and see where the social Web can really take us. There are a myriad of directions in which to go and DEMO is exploring several of those. Some great examples: YouChoose, a distributed commenting widget that brings much needed critical mass to a highly disparate space; Standout Jobs, bringing social media tools to recruiting efforts; Delver, a search service based on your social graph; and Movial, a company putting the social graph in your pocket.

There are more notable companies exploring new niches in technology. We’ll take a look at few more intriguing themes later today.

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