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	<title>Guidewire Group &#187; Sarah Lacy</title>
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	<link>http://guidewiregroup.com</link>
	<description>Fostering a Path to Innovation</description>
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		<title>The Vortex: Deep Thoughts Edition</title>
		<link>http://guidewiregroup.com/2009/09/the-vortex-deep-thoughts-edition/</link>
		<comments>http://guidewiregroup.com/2009/09/the-vortex-deep-thoughts-edition/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 18:09:23 +0000</pubDate>
		<dc:creator>carlacthompson</dc:creator>
				<category><![CDATA[Week in Review]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[John Hodgman]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[It&#8217;s funny &#8211; I started this weekly wrap-up to skewer the insanity of the technosphere. It&#8217;s an odd little world that thinks an awful lot of itself and needs a dose of reality on a regular basis. But sometimes I just can&#8217;t muster the energy to make fun of Scoble&#8217;s latest rant, or whatever that [...]]]></description>
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<p>It&#8217;s funny &#8211; I started this weekly wrap-up to skewer the insanity of the technosphere. It&#8217;s an odd little world that thinks an awful lot of itself  and needs a dose of reality on a regular basis. But sometimes I just can&#8217;t muster the energy to make fun of Scoble&#8217;s latest rant,  or whatever that week&#8217;s kerfuffle is. And, as you may have noticed, these posts have been drifting more towards actual news updates and app reviews. So I&#8217;ll put the question to my small but faithful group of readers: which Vortex do you like better &#8211; Jekyll&#8217;s or Hyde&#8217;s?  (If you need a prompt, Hyde was the evil one.) In the meantime&#8230;</p>
<p>&#8211;<a href="http://scobleizer.posterous.com/why-twitter-is-underhyped-and-is-probably-wor" target="_blank">Robert Scoble</a> thinks Twitter is worth &#8220;five to ten billion dollars.&#8221; Sigh.</p>
<p>&#8211;Sarah Lacy is <a href="http://www.techcrunch.com/2009/09/03/why-techcrunch-is-not-coming-to-brazil-after-all/" target="_blank">mad at Brazil</a> because she didn&#8217;t get her visa arranged in time. The only thing missing from this temper tantrum is the sound of  stamping feet.</p>
<p>&#8211;We&#8217;ve all done it but John Hodgman <a href="http://gawker.com/5352697/please-dont-call-john-hodgmans-cell-phone-what-would-you-say-anyway" target="_blank">did it in spades</a>. What was meant as a direct message on Twitter instead went out to his 82,000+ followers &#8211; his cell phone number.</p>
<p>&#8211;Yeah, <a href="http://peopleofwalmart.com/" target="_blank">this site</a> is petty and mean. But gosh, it&#8217;s funny.</p>
<p>And with that, I&#8217;ll leave you to a happy holiday weekend. Step away from the computer, get some sun, and meet me back here next week.</p>
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		<title>The View from Guidewire: New Year, New Silliness</title>
		<link>http://guidewiregroup.com/2009/01/the-view-from-guidewire-new-year-new-silliness/</link>
		<comments>http://guidewiregroup.com/2009/01/the-view-from-guidewire-new-year-new-silliness/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 19:26:43 +0000</pubDate>
		<dc:creator>carlacthompson</dc:creator>
				<category><![CDATA[Week in Review]]></category>
		<category><![CDATA[Alex Scoble]]></category>
		<category><![CDATA[Consumerist]]></category>
		<category><![CDATA[Defamer]]></category>
		<category><![CDATA[DEMO Conference]]></category>
		<category><![CDATA[Friendfeed]]></category>
		<category><![CDATA[Gawker Media]]></category>
		<category><![CDATA[iPhone applications]]></category>
		<category><![CDATA[Jason Calacanis]]></category>
		<category><![CDATA[Jason Kottke]]></category>
		<category><![CDATA[Jason Rohrer]]></category>
		<category><![CDATA[Louis Gray]]></category>
		<category><![CDATA[Marshall Kirkpatrick]]></category>
		<category><![CDATA[Paul Buchheit]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[I let &#8216;The View&#8217; posts slide during the holiday malaise but the first work week of 2009 brings a bevy of technosphere fun. And apparently it also brings a rise in my snark quotient. I&#8217;ll try to be nicer next week. News from the Social Media Vortex -Several celebrity Twitter accounts, including Obama and Britney [...]]]></description>
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<p>I let &#8216;The View&#8217; posts slide during the holiday malaise but the first work week of 2009 brings a bevy of technosphere fun. And apparently it also brings a rise in my snark quotient. I&#8217;ll try to be nicer next week.</p>
<p><strong>News from the Social Media Vortex</strong></p>
<p>-Several celebrity Twitter accounts, including Obama and Britney Spears, were <a href="http://venturebeat.com/2009/01/05/twitter-gone-phishing-no-obama-britney-fox-and-facebook-hacked/" target="_blank">hacked</a>, causing much kerfuffle and <a href="http://blog.twitter.com/" target="_blank">official statements</a> from Twitter. Users were alerted to &#8220;change your password!&#8221; because no one wanted to admit they weren&#8217;t famous enough to be hacked.</p>
<p>-The big discussion this week on FriendFeed was&#8230; FriendFeed. Louis Gray wrote a <a href="http://www.louisgray.com/live/2009/01/what-friendfeed-needs-to-do-to-grow-and.html" target="_blank">post</a> on what FriendFeed needs to do to grow (some great ideas in there, by the way) and it gets 140 comments on his site alone. Several <a href="http://dembot.com/post/68173314/its-the-interface" target="_blank">others</a> chime in to debate further, including <a href="http://www.sarahlacy.com/sarahlacy/2009/01/louis-gray-nail.html" target="_blank">Sarah Lacy</a>, who predicts &#8220;a modest acquisition in someone&#8217;s future.&#8221;  Hmmm, I&#8217;ve heard that <a href="http://guidewiregroup.wordpress.com/2008/12/05/a-tale-of-two-communities/" target="_blank">somewhere before</a>&#8230; Paul Buchheit, FriendFeed investor and founder, then has<a href="http://paulbuchheit.blogspot.com/2009/01/overnight-success-takes-long-time.html" target="_blank"> his say</a>, requesting that folks remember there is no such thing as overnight success. I probably skipped a few steps in there but you get the gist: FriendFeed needs to grow and attract more mainstream consumers. See also: Pope&#8217;s hat and bear in woods.</p>
<p>-Gawker Media continues to <a href="http://gawker.com/5121617/consumerist-defamer-leaving-the-gawker-media-fold" target="_blank">sell off its properties</a>, with <a href="http://consumerist.com/" target="_blank">Consumerist</a> going to <a href="http://consumerist.com/5119817/consumers-union-buys-consumerist" target="_blank">Consumer Reports</a>, and my beloved <a href="http://defamer.com/" target="_blank">Defamer</a> looking for <a href="http://defamer.com/5121153/for-sale-one-la-gossip-blog-gently-used-inquire-within" target="_blank">a home</a>. Seriously folks, someone snap up Defamer &#8211; it has some of the wittiest writing online.</p>
<p><strong>2008 in the rearview mirror</strong></p>
<p>-I&#8217;ve had Jason Kottke&#8217;s <a href="http://www.kottke.org/09/01/the-best-links-2008" target="_blank">Best Links 2008</a> in an open tab all week. There&#8217;s a lot to wade through but it&#8217;s all fascinating. And there are a couple of fun games buried in there too. [Note: why can't I get <a href="http://hcsoftware.sourceforge.net/passage/index.html" target="_blank">Passage</a> to run on my computer? I've been dying to play it since I read Jason Rohrer's <a href="http://www.esquire.com/features/best-and-brightest-2008/future-of-video-game-design-1208" target="_blank">Esquire profile</a>.]</p>
<p>-Speaking of games, Mochi Media released its <a href="http://venturebeat.com/2008/12/16/mochi-medias-top-10-most-popular-flash-games-of-2008/" target="_blank">list</a> of the top 10 flash games for 2008. Click that link at your own peril. Hours of time suckage lie in wait.</p>
<p>-And don&#8217;t miss Pitchfork&#8217;s <a href="http://www.pitchforkmedia.com/article/feature/147930-the-20-worst-album-covers-of-2008?loc=interstitialskip" target="_blank">20 Worst Album Covers of 2008</a>. I think my favorite comment is on Brad Paisley&#8217;s cover: &#8220;The artist who did this also designed GeoCities pages for people in 1996.&#8221;</p>
<p><strong>Apps on the Radar</strong></p>
<p>-WebEx introduced its <a href="http://gigaom.com/2009/01/06/webex-on-your-iphone-finally/" target="_blank">iPhone app</a>, for those times when you want your browser to crash on a smaller screen.</p>
<p>-ReadWriteWeb <a href="http://www.readwriteweb.com/archives/obama_iphone_app_now_available.php" target="_blank">tells me</a> there&#8217;s a Change.gov iPhone app now available but I&#8217;m not sure I believe them. Searches in iTunes and on my phone turned up nothing. **Update: Christopher Corfi was kind enough to include links to the Change.gov app. See comment #2 below.</p>
<p>-I finally downloaded <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=281736535&amp;mt=8" target="_blank">Enigmo</a> and am officially hooked. It was voted best iPhone game at last year&#8217;s developer conference and completely merits the title.</p>
<p><strong>DEMO trends</strong> &#8211; where the innovation is with <a href="http://www.demo.com" target="_blank">DEMO 09</a> applicants</p>
<p>-Consumer-controlled marketing &#8211; allowing users to control the conversation on business sites</p>
<p>-Social Web &#8211; a remote control for your online experience</p>
<p>-Immersive learning &#8211; transitioning education to 21st century tools</p>
<p><strong>Ephemera</strong></p>
<p>-Apple is possibly developing <a href="http://www.engadget.com/2009/01/02/apple-patent-reveals-iphone-gloves-for-warmer-hands-on-experie/" target="_blank">iPhone gloves</a>. You heard me correctly &#8211; gloves for using your iPhone in the cold. For those times when you just can&#8217;t abide the extra five minutes it takes to, you know, <em>go inside</em>.</p>
<p><strong>Tweet of the Week</strong></p>
<p>It&#8217;s a three-way tie this week, since we haven&#8217;t named anyone in several weeks. Drumroll please&#8230;</p>
<p>-Funniest: (And cheating a bit because this was a FriendFeed entry) Alex Scoble, brother of Robert, &#8211; “I&#8217;ve created a pastime out of coming up with new ways to humorously say that my brother&#8217;s head is gargantuan.”</p>
<p>-Pithiest: @marshallk, who got married New Year&#8217;s Eve (congrats!) and said, &#8220;thx everyone. gotta say though, wedding license applications, next to &#8220;domestic partnership&#8221; apps, felt like a whites&#8217; only water fountain.&#8221;</p>
<p>-And this one came in just as I was wrapping up the post.  Most Out of Touch of With Reality goes to @JasonCalacanis: &#8220;Must. Not. Order. Corvette. ZR1. STOP. DON&#8217;T DO IT. Recession. Not appropriate. DRIVE TESLA. Save. Planet. STOP. DON&#8217;T ORDER.&#8221;</p>
<p>We should all have such problems.</p>
<p><!--[if gte mso 9]&gt;     &lt;![endif]--><!--[if gte mso 9]&gt;  Normal 0     false false false  EN-US X-NONE X-NONE                           &lt;![endif]--><!--[if gte mso 9]&gt;                                                                                                                                            &lt;![endif]--></p>
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		<title>Shoddy Reporting, Invective, and Arrogance. Yeah, I Want Some of That</title>
		<link>http://guidewiregroup.com/2008/09/shoddy-reporting-invective-and-arrogance-yeah-i-want-some-of-that/</link>
		<comments>http://guidewiregroup.com/2008/09/shoddy-reporting-invective-and-arrogance-yeah-i-want-some-of-that/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 22:23:43 +0000</pubDate>
		<dc:creator>chrisshipley</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[DEMO]]></category>
		<category><![CDATA[michael arrington]]></category>
		<category><![CDATA[Robert Scoble]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[TechCrunch 50]]></category>

		<guid isPermaLink="false">http://guidewiregroup.wordpress.com/?p=228</guid>
		<description><![CDATA[One. Two. Three. Four. Five. Six. Seven. Eight. Nine. Ten. As I was growing up, my mother instructed me that, when I got angry or frustrated, to count to ten before saying anything.  Quite honestly, I&#8217;ve counted to ten ten-times over.  I&#8217;ve bitten my tongue and clenched my teeth and I&#8217;ve really tried to let [...]]]></description>
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<p>One. Two. Three. Four. Five. Six. Seven. Eight. Nine. Ten.</p>
<p>As I was growing up, my mother instructed me that, when I got angry or frustrated, to count to ten before saying anything.  Quite honestly, I&#8217;ve counted to ten ten-times over.  I&#8217;ve bitten my tongue and clenched my teeth and I&#8217;ve really tried to let it go.</p>
<p>And now, I just can&#8217;t help myself any longer.</p>
<p>Over the last few weeks, I&#8217;ve read too many blog posts (notice how we don&#8217;t call them &#8220;stories&#8221; any more?) filled with invective, passed-along assumptions, and outright misinformation that I can&#8217;t help but to call into question the standard of &#8220;reporting&#8221; going on in the echo-chamber we call the blogosphere.<span id="more-228"></span></p>
<p>When <a href="http://twitter.com/cshipley/statuses/911388860" target="_blank">in a twitter</a> I bemoaned the lack of original reporting (only one reporter (cnet) and exactly zero bloggers writing this week about this silly DEMO v TechCrunch episode actually contacted me), the infamous blogger <a href="http://friendfeed.com/e/095fe1b0-79fc-559a-9784-3b201dd9ed56/Just-read-8th-story-today-analyzing-DEMO-v-TC-How/" target="_blank">Robert Scoble suggested</a> that if I&#8217;d blog my opinion, he&#8217;d link to it.  Does that mean that a perspective only exists or matters if it&#8217;s expressed in a blog post?  Or that Robert&#8217;s just moving too fast to do any investigation outside his narrow medium?</p>
<p>Scoble&#8217;s not the only guy living in the rarefied air of the echo-chamber.  Sarah Lacy, who works for the much-respected Businessweek.com, conducted a five-minute <a href="http://www.techcrunch.com/2008/09/04/calacanis-arrington-talk-techcrunch50-on-techticker/" target="_blank">video interview</a> with TC50&#8242;s Mike Arrington and Jason Calacanis, during which the two leveled the usual slander.  Did Lacy fire one tough question at the two?  Did this journalist call me or the DEMO organization to get a response to serious accusations?  Um, the answer to that would be &#8220;no.&#8221;</p>
<p>In fact, a few weeks ago, when Mike Arrington <a href="http://www.techcrunch.com/2008/08/11/demo-v-techcrunch50-takes-a-nasty-turn-with-charges-of-plagiarism/" target="_blank">wrote an assumption-based and error-filled story</a> that demanded an apology from the DEMO organization for a comment that was clearly not made by or on behalf of anyone at DEMO, Lacy picked up the story and <a href="http://www.sarahlacy.com/sarahlacy/2008/08/plagiarism-isnt.html" target="_blank">wrote with righteous indignation</a> that slander was the highest insult that could be leveled against a journalist.   Did she call me or DEMO before posting her story?  Again no.</p>
<p>Let me be clear: plagiarism <em>is not</em> the worst offense of a journalist; its root cause is:  Laziness, shoddy reporting, and arrogance.</p>
<p><a href="http://scobleizer.com/2008/09/01/the-expo-war-over-startups/">In a post last week</a>, Scoble tried to make a case for the &#8220;new school&#8221; as more hip, effective, and informative than the &#8220;old school.&#8221;  When misinformation is propagated out of laziness and inconsideration, that&#8217;s hardly informative.  It&#8217;s not &#8220;new school;&#8221; it&#8217;s No School.</p>
<p>Robert Scoble took the time &#8211; it must have taken at least 30 minutes to click through to each of the 72 sites &#8211; to visit the Web sites of DEMOfall&#8217;s demonstrating companies.  <a href="http://scobleizer.com/2008/09/06/startups-your-web-site-sucks/" target="_blank">Here&#8217;s what he had to say</a>:</p>
<blockquote><p>I just visited every one of these companies. Boy do they almost all suck (at least their Web sites and if their sites suck, I can’t believe their products are going to do much better).</p></blockquote>
<p>Now this is the same guy who, earlier in the same piece said that if I &#8220;really cared about the startups&#8221; I would have taken the time to put links in a post about them.  Okay, our bad, in the rush to publish the list of DEMOfall companies, we posted the URLs of the companies, but didn&#8217;t link them.  But seriously, if <em>I cared about startups, </em>I&#8217;d be sure there were links in my stories for the convenience of Robert and other bloggers?   This from the guy who cared enough about startups to spend maybe 30 seconds looking at a pre-release Web site before declaring that the company and its products &#8220;suck.&#8221;  Now there&#8217;s critical thinking and thoughtful review.</p>
<p>Listen, I&#8217;m not just picking on Scoble or Lacy.  This shoot-from-the-lip blogging has been going on far too long.  And maybe I can&#8217;t really blame guys like Scoble who now stoop to the lowest and simplest form of &#8220;criticism&#8221;  in an effort to attract legions of followers.  Those of us who care about civilized discourse and critical thinking carry the burden if we don&#8217;t stand up to the bully tactics. If we engage in invective as sport and don&#8217;t demand even the slightest semblance of balance, then maybe we get what we deserve: a pack of school yard bullies who believe theirs is the definitive voice in the &#8220;conversation.&#8221;</p>
<p>They&#8217;re better than that.  We&#8217;re all better than that. Let&#8217;s start acting like it.</p>
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		<title>Becoming the Story: A Cautionary Tale</title>
		<link>http://guidewiregroup.com/2008/03/becoming-the-story-a-cautionary-tale/</link>
		<comments>http://guidewiregroup.com/2008/03/becoming-the-story-a-cautionary-tale/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 23:36:48 +0000</pubDate>
		<dc:creator>chrisshipley</dc:creator>
				<category><![CDATA[Observations]]></category>
		<category><![CDATA[communication theory]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[SXSW]]></category>

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		<description><![CDATA[Earlier today, my business partner Mike Sigal and I had a robust discussion about Carla&#8217;s post on the Sarah Lacy kerfuffle at SXSW on Sunday. Neither defending nor attacking Lacy, Mike asked whether The Guidewire did a service to the community by entering the debate. &#8220;How,&#8221; he asked, &#8220;are we additive to the debate?&#8221; It&#8217;s [...]]]></description>
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<p>Earlier today, my business partner Mike Sigal and I had a robust discussion about <a href="http://guidewiregroup.wordpress.com/2008/03/11/mob-rule/">Carla&#8217;s post</a> on the Sarah Lacy kerfuffle at SXSW on Sunday.  Neither defending nor attacking Lacy, Mike asked whether The Guidewire did a service to the community by entering the debate. &#8220;How,&#8221; he asked, &#8220;are we additive to the debate?&#8221;</p>
<p>It&#8217;s a fair question and I do think Carla made a key point:</p>
<blockquote><p>It seems that the audience was misread at several junctures. In the end though, the only question that needs to be answered is whether Lacy did her job as a reporter and interviewer.</p></blockquote>
<p>Whether you like or dislike Lacy&#8217;s style, whether you appreciate her body of work, whether you were in the room or not, one thing has become clear: Lacy became the story.</p>
<p>In fact, I&#8217;ve been hard pressed to find much coverage at all of comments made by Mark Zuckerberg during the hour-long keynote Q&amp;A, so I went to YouTube to find video of the interview.   Lacy talked about her visit to facebook, her previous discussions with Zuckerberg, her forthcoming book, her interview techniques, her indignation. . . herself.</p>
<p>In short, Lacy made the interview as much about her as it was about Zuckerberg.  That, my friends, is an amateur mistake that a journalist of her position should not make.</p>
<p>But, oddly, it&#8217;s almost understandable. <span id="more-87"></span>As social media becomes more mainstream, the media has become as much about the messenger as it is the message. I tried to address this, in part, in my <a href="http://guidewiregroup.wordpress.com/2008/03/03/does-this-blog-make-my-butt-look-fat/">post a few weeks ago about the egocentricity of many bloggers</a>.  The title of that post, &#8220;Does This Blog Make My Butt Look Fat,&#8221; is meant to convey that so many bloggers have made the media about themselves.  It is not surprising, then, to see this same attitude seep into &#8220;conventional&#8221; journalism (although were I an editor at Lacy&#8217;s employeer BusinessWeek, I suspect I&#8217;d be harshly critical of staffers who adopt this perspective).</p>
<p>Too often, bloggers &#8211; and sadly journalists at large &#8211; forget about the audience.  The story is all about the bloggers.  What do <i>they</i> think about a person, a product, a post, an event?  Never mind the lack of investigation or introspection required to conjure an <i>informed</i> opinion.   And if the audience doesn&#8217;t get it, well, the blogger can hardly be faulted for that.</p>
<p>Now, it&#8217;s been 27 years since I sat in an introductory communications theory class, but my recollection &#8211; and I can still see Dr. Walton scribbling on the board &#8211; is that communication doesn&#8217;t happen without a connection <i>and acknowledgment </i>passing back and forth between the sender and recipient of a message.</p>
<p>In a <a href="http://www.youtube.com/watch?v=ccLJnICdJGI" target="_blank">video interview</a> with the <u>Austin American-Statesman</u> after the keynote, Lacy said, &#8220;I think it was a weird fit, the audience,&#8221; effectively indicting a crowd of &#8220;geeks&#8221; for not appreciating &#8220;business strategy.&#8221;</p>
<p>In other words, it was the audience&#8217;s fault that Lacy followed a line of questioning that disquieted the audience.  It was a &#8220;mob&#8221; that caused her, as the moderator of what was arguably the most anticipated sessions of the conference, to lose control of the hour.</p>
<p>(And don&#8217;t get me started on her contention in that interview that Lacy is &#8220;one of the only women reporting on tech.&#8221; Lacy stands in a long line of amazing women reporters, editors, analysts, and commentators who have covered the technology industry for more than a quarter century.)</p>
<p>But really, this post isn&#8217;t about Lacy.  It&#8217;s about what we can learn from her and this experience.</p>
<p>As much as our culture at large and the blogosphere in particular might suggest otherwise, it&#8217;s not all about you.  If any of us is to be respected as a blogger, commenter, analyst, reporter, journalist, then we must make certain that we keep the subject in sharp focus and remember that our duty is to communicate clearly to our audience . . . even when what we are communicating is our own, hopefully well-considered opinions.</p>
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		<title>Mob Rule</title>
		<link>http://guidewiregroup.com/2008/03/mob-rule/</link>
		<comments>http://guidewiregroup.com/2008/03/mob-rule/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 15:46:21 +0000</pubDate>
		<dc:creator>carlacthompson</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Observations]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[Sarah Lacy]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://guidewiregroup.wordpress.com/?p=84</guid>
		<description><![CDATA[I know, I know: you likely can&#8217;t take one more analysis of the Mark Zuckerberg/Sarah Lacy debacle. But as tempers have calmed and more thoughtful analysis beyond &#8220;she sucked&#8221; emerges, I must add my two cents. As someone who was sitting smack in the middle of the audience and experienced the vibe, I disagree with [...]]]></description>
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<p>I know, I know: you likely can&#8217;t take one more analysis of the Mark Zuckerberg/Sarah Lacy debacle. But as tempers have calmed and more thoughtful analysis beyond &#8220;she sucked&#8221; emerges, I must add my two cents. As someone who was sitting smack in the middle of the audience and experienced the vibe, I disagree with those who are now calling it a <a href="http://www.techcrunch.com/2008/03/10/the-nuclear-disaster-at-sxsw-was-nothing-more-than-a-witch-burning/" target="_blank">witch hunt</a> and an overreaction by an <a href="http://www.briansolis.com/2008/03/sarah-lacy-on-sarah-lacy-and-sxsw-mark.html" target="_blank">unsympathetic audience</a>. The packed-to-the-gills ballroom sat on their hands and kept their mouth shut for the majority of the Q&amp;A. But as time ticked by and Lacy continued to cut off his answers, plug her upcoming book, and relate personal stories that weren&#8217;t of interest to the crowd (his profuse sweating in their first interview, for example), the murmuring and discomfort became palpable. Frankly, I was embarrassed for her. It was like watching a tanking Saturday Night Live sketch that has gone on far too long.</p>
<p>From what I know of Lacy, she&#8217;s a sharp reporter &#8211; <a href="http://www.businessweek.com/bios/Sarah_Lacy.htm" target="_blank">BusinessWeek</a> isn&#8217;t in the habit of hiring dimbullbs. But she was off her game in this interview and didn&#8217;t ask the questions this developer audience wanted to hear. The attendees unhappy with the interview weren&#8217;t in &#8220;the back of the room,&#8221; as TechCrunch surmises. They were everywhere and were of all shapes and sizes. Three people on all sides of me &#8211; none of which were developers &#8211; got up and left before the kerfuffle kicked in, uncomfortable and fed up with a highly anticipated keynote that went south.</p>
<p>We can all agree that Zuckerberg is a tough interview. But the audience wasn&#8217;t displeased with the answers he was giving; they were displeased with Lacy&#8217;s unprofessional and weirdly personal interview style. <a href="http://www.buzzmachine.com/2008/03/10/zuckerberg-interview-what-went-wrong/" target="_blank">Jeff Jarvis</a> hit the nail on the head; she should&#8217;ve researched her audience more. And Brian Solis (linked above) makes a good point that SXSW organizers should take part of the blame. It seems that the audience was misread at several junctures. In the end though, the only question that needs to be answered is whether Lacy did her job as a reporter and interviewer. Turning an entire ballroom of excited attendees into a torch-wielding mob is an answer in itself.</p>
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