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	<title>Guidewire &#187; recommendation engine</title>
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	<description>Connecting Innovation and Opportunity</description>
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		<title>The Other End of Semantics</title>
		<link>http://guidewiregroup.com/2008/03/the-other-end-of-semantics/</link>
		<comments>http://guidewiregroup.com/2008/03/the-other-end-of-semantics/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 15:45:52 +0000</pubDate>
		<dc:creator>carlacthompson</dc:creator>
				<category><![CDATA[Startups]]></category>
		<category><![CDATA[Hakia]]></category>
		<category><![CDATA[Ian Hogarth]]></category>
		<category><![CDATA[MetaWeb]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[recommendation engine]]></category>
		<category><![CDATA[Semantics]]></category>
		<category><![CDATA[Songkick]]></category>
		<category><![CDATA[Twine]]></category>

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		<description><![CDATA[<p>I wrote about <a href="http://songkick.com" target="_blank">Songkick</a> <a href="http://guidewiregroup.wordpress.com/2008/03/12/music-for-the-masses/" target="_blank">last week</a>, praising its focus on technology for the mass consumer and referenced an impending announcement. That announcement came yesterday, with the launch of a music recommendation service. Put three bands you like into the system and it returns recommendations of area concerts you might enjoy. Simple [...]]]></description>
			<content:encoded><![CDATA[<p>I wrote about <a href="http://songkick.com" target="_blank">Songkick</a> <a href="http://guidewiregroup.wordpress.com/2008/03/12/music-for-the-masses/" target="_blank">last week</a>, praising its focus on technology for the mass consumer and referenced an impending announcement. That announcement came yesterday, with the launch of a music recommendation service. Put three bands you like into the system and it returns recommendations of area concerts you might enjoy. Simple but brilliant. It works pretty nicely, too. I typed in two current obsessions &#8211; The National and Vampire Weekend &#8211; and one mainstay, PJ Harvey, and it returned Radiohead and The Cure. Two concerts I&#8217;m actually interested in seeing and will try to get tickets to.  It should be said that I did stump the engine by throwing U2 in once. But perhaps it&#8217;s trying to tell me I need to update my music library.</p>
<p>What I like about Songkick, as previously mentioned, is that its creators aren&#8217;t interested<img src="http://static.songkick.com//img/logo.png" align="right" height="42" width="181" /> in parsing the ins and outs of the technology. They instead want to spread their love of music through enabling technologies.  I called it &#8220;music semantics&#8221; and, though the pundits in the semantic realm may take issue with that label, it&#8217;s time we embraced apps that are less wonky in their approach and focus. While <a href="http://twine.com" target="_blank">Twine</a>, <a href="http://hakia.com" target="_blank">Hakia</a>, and <a href="http://metaweb.com/" target="_blank">MetaWeb</a> are laboring in the code mines, working to build what will be the framework for the semantic Web, companies like Songkick are out in the market, showing consumers real-world applications of semantics. It&#8217;s vitally important all such players are represented, in order for semantics to develop fully and organically.</p>
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