Welcome to the inaugural G/Score™ post here on The Guidewire. As we mentioned earlier in the week, the G/Score is essentially Guidewire Group’s brain, codified. We’ve taken 20 years and 20,000 startup interviews and molded them into a transparent, quantifiable rating system for young companies. Our scorecards make it easy for startups to identify areas of strength and weakness, and for investors and assessors to establish much-needed evaluation benchmarks.
In time, we hope the G/Score will be adopted by any organization charged with assessing and monitoring startup potential. For our part, we’ll post scorecards on the companies we meet directly and which we think represent leadership and/or disruption in key market sectors.
As you might imagine, these posted scorecards are merely the tip of the iceberg for the G/Score. We plan to integrate it into many different aspects of our services for startups. We’ll be working with partners around the world, initially through the search for the 100 most promising global startups, to make G/Score the global standard for evaluating the business viability of startups.
But at the simplest level, we want to use it to tell our readers about the companies we’re meeting. So without further ado, you’ll find below an anecdotal summary of Kampyle, a startup working in feedback analytics, and its accompanying scorecard. We’d love to hear your comments, questions, and suggestions on the scorecard’s design, so ping us – info [at] guidewiregroup.com – and let us know what you think.
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Kampyle specializes in feedback analytics, giving brands deeper insight into specific behaviors of its users. It is a solid company with a respectable user base, a sharp team, and a well-built product that is needed by virtually every online brand today.
Feedback analytics, however, can be a bit dry; when your stock-in-trade is charts and graphs, you’re not going to be running ads during the Superbowl. Kampyle needs to recognize and adjust, if only slightly, for that fact. Though data is about as hot a topic as one can find in 2010, the company needs a better handle on presenting the large amount of stats it’s throwing at its customers. It’s simply too much for a person to realistically consume.
Beyond that, the company seems to be firing on all cylinders. It has impressive customer wins and partnerships, with a vast potential market ahead of it. In short, Kampyle transforms numbers into usable, readable, employable analytics – and that’s something today’s major brands will pay a lot for.
**Update – Kampyle has alerted me to a lower-cost package for “startups, non-profits and personal blogs” that includes limited features for $49/month.
See their site for more info.
