Mr. Hyde it is. Dr. Jekyll was always the boring one, don’t you agree?

News from the Social Media Vortex

–The technosphere was thrown into a tizzy (no really, they were) over the news that Facebook will include @mentions in your status updates. It’s being spun as an !attack on Twitter! So everyone choose your side. There will be no mercy for ambivalence.

–David McCandless has developed the fascinating and fun Hierarchy of Digital Distractions. Print it out, laminate it, and carry it in your wallet for those moments when you’re not sure whether to retweet or answer the phone.

–I was going to mention this last week but thought the post was already too Twitter-laden. Check out What The Trend, a super-handy reference that explains the reasoning behind mystifying Twitter trends. The minds behind it are also not above editorial comments; check out the explanation for “Michael” today.

–So you know Julia Allison? Yeah, I don’t really either. But she’s managed to make a name for herself as… um, I honestly don’t know what to call her. An Internet celebrity? The point is -  and this is admittedly coming solely from her – she is paid $4 a word for writing… something. We’re not quite sure what that is either. So to sum up: someone you’ve never heard of is being paid an obscene amount of money to write some sort of column for an unknown entity. That, my friends, is what The Vortex is all about!

Apps on the Radar

Yes, there were new Apple releases this week but they were pretty boring. I think the biggest “announcement” to come out of Wednesday was that Steve Jobs continues to soldier on.

–Flickr finally arrived on the iPhone, letting you shoot pics and video on your phone and upload directly to the site.

–Football season is here (woo hoo!) and my favorite sports app, Sportacular, had a nice recent upgrade for the iPhone that includes push notifications. Louis Gray prefers ESPN’s app but he’s just plain wrong. Shall we settle it with a duel?

–Facebook Lite is here, for those times when you… I don’t know, need more white space. Do with it what you will.

–And if you’re like me, you love a good pandemic, so check out CNET’s round-up of swine flu apps for your iPhone. When the media isn’t whipping you into enough of a frenzy, fire up the CDC News Reader or, even better, Outbreaks Near Me to complete your hysteria.

Tweet of the Week

–Alex Iskold wins the prize, with a tweet sent mere moments ago. And one that makes me wonder where he’s choosing to school his children.

Picking up kids from school. Weird, it smells like scotch around here.

Here’s hoping your weekend is filled with inappropriately placed scotch fumes.

Wait!! I almost forgot to mention – if you own a Kindle, do me a solid and fill out this survey. I’m doing a usability study for a client and could really use your opinions. Once you’re done with that, you can resume your drinking.