Currently viewing the tag: "freemium"
In a post written a couple days ago, I took a poke at “free” business models and cited the success of WatchDox launching its secure file-sharing service with a premium price tag.
In that post, I wrote:
At best, free is a marketing strategy, although typically not a well understood one.
Having said [...]
Continue Reading →If you’ve pitched to me over the last 6 months or so and talked about a free business model, you’ve no doubt heard my rant that “free isn’t a business model.” Most proponents of “free” plan to make their money in advertising, even while failing to understand much at all about the dynamics or economics [...]
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