News from the Social Media Vortex

–Someone broke the Interwebs yesterday morning, with a denial-of-service attack hitting Twitter, Facebook, Google, and LiveJournal. Twitter was the hardest hit (or the worst prepared), with the service going completely offline for a couple of hours. [And as of this writing, the site was down again this morning.] As expected, the universe folded in on itself as people tweeted about Twitter being down once Twitter was back up. Then John Hughes died and everyone shifted to Long Duck Dong.

–The other big story this week is so inside-baseball that you may fall asleep mid-paragraph. Robert Scoble “unfollowed” 106,000 people on Twitter. This proved to be a revelation for him – it cuts down on the noise! – which in turn engendered much discussion among people who monitor their audience with frightening acuity. Louis Gray parried with, “Wait, don’t do that!” saying:

“…to massively prune my list would introduce more problems, real and emotional, than it would present solutions.”

I think it’s safe to say that if Twitter ever causes emotional problems for you, it’s time to take a vacation.

–And though I’d love to ignore King Arrington for a week, the fact that he’s now battling the British judicial system is, well… I’m only human. He’s been found guilty of libel against Sam Sethi, charged with:

“a sustained campaign of character assassination against the Claimant… including threats to murder a business associate; of being psychotic; pathological; threatening; despicable; disreputable; deceitful; and a cheat.”

He should make that his Twitter bio. Anyway, Arrington says No Lawsuits Please; I’m Not British, which I’m sure will be a convincing argument to the UK courts.

Phew. Isn’t August supposed to be quiet? Let’s get to the fun stuff.

Apps on the Radar

–I so wish more developers were taking advantage of the iPhone’s push technology. The AP News app does a decent job but annoyingly doesn’t direct you to the related story. So I’m happy to hear that Breaking News Online is taking a stab at news alerts. I’ll be giving it a whirl this week to see if it’s worth two bucks.

–Livestation has released an app for streaming live television to your iPhone. The selection is pretty thin right now but is sure to expand in the coming months.

Pitch of the Week

–If you’re a recipient of product pitches, add yourself to Jonathan Hirshon’s email distro.  The head of Horizon PR never fails to entertain and I find myself reading every one of his pitches, if only to reward his ingenuity. So in place of Tweet of the Week, I give you his intro to a pitch for Scenios:

A bonny Thursday to you, as the heat and humidity outside threaten to climb to levels unseen since my last Finnish Sauna experience (with an equal chance of cardiac lethality, I might add).  The economic climate is equally wilting,.…”

Now that’s a segue.