Currently viewing the tag: "DEMOfall 09"

When “Free” Makes Sense

On November 4, 2009 By

In a post written a couple days ago, I took a poke at “free” business models and cited the success of WatchDox launching its  secure file-sharing service with a premium price tag.

In that post, I wrote:

At best, free is a marketing strategy, although typically not a well understood one.

Having said [...]

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