Currently viewing the tag: "Business Models"

When “Free” Makes Sense

On November 4, 2009 By

In a post written a couple days ago, I took a poke at “free” business models and cited the success of WatchDox launching its  secure file-sharing service with a premium price tag.

In that post, I wrote:

At best, free is a marketing strategy, although typically not a well understood one.

Having said [...]

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If you’ve pitched to me over the last 6 months or so and talked about a free business model, you’ve no doubt heard my rant that “free isn’t a business model.”   Most proponents of “free” plan to make their money in advertising, even while failing to understand much at all about the dynamics or economics [...]

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Forgetting "the Point"

On March 13, 2008 By

In a post yesterday, Graeme Thickens reminds the blogeratti that they (I’m not yet sure I should include myself in that category, but I’m certainly guilty, too) “missed the point” in the debate about Alltop, Guy Kawasaki’s new blog aggregation site. While journalists, analysts, and bloggers argued about the [...]

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